By: Phillip Mackenzie

Phillip Mackenzie — Thu, 14 Jan 2010 16:47:28 +0000

Thanks Rich! I’m glad it got you thinking too…it seems to me that some of the ways we could do it might be so obvious they’re staring us in the face; just like the little girl giving away the lemonade for tips instead of doing the “normal” thing and charging for her product.

By: Rich Pizzuti

Rich Pizzuti — Thu, 14 Jan 2010 16:34:49 +0000

I read Seth’s blog every day and that particular post got me thinking of how photographers can set themselves apart from the ‘generic’ competition (thePros, studioblue, etc.) We need to be passionate and make our clients feel like we are working together and not ‘for’ them. What we sell is really ourselves and our commitment to creativity. On the other side there will always be people who cannot see the value in the custom product… and that’s ok, because that is not the clientele that we want as photographers.
Thanks for this post!

Comments on: Why People Buy High-End Lemonade

By: Phillip Mackenzie

By: Rich Pizzuti